We need to start with create accounts and profiles on the different social media platforms where necessary. This might not be needed as you may already have accounts on outlets like Facebook, LinkedIn, and Twitter. But it is important to be sure to have both personal and business profiles. Perform an inventory of your social media profiles and accounts and fill in any that are missing.
Work on building your network of connections on each platform to ignite social media. This step involves increasing your total number of connections, followers, or friends. The more people we are connected with, the more exposure you will have and this can increase your ability to generate leads.
Send requests to everybody you come across on the platforms regardless of whether you know them or not. You can try to make your requests more tailored and friendly when possible by sharing any things you have in common like mutual contacts, work experience, common interest, etc.
Post Regular Updates
To ignite social media, you need to be active from a posting updates standpoint. These updates will be a broadcast stream to help to let people know that we are out there and stay fresh in peoples mind and this can help to generate leads.
It is important make sure that people to see your updates but at the same time you do not want to do is annoy the people we are connected with. To help avoid this, we can focus on four factors:
1. Timing: Post updates at different times of the day so that we can increase our odds of reaching more people.
2. Frequency: It can help to spread out our post updates, not only to help with reaching more people, but also to minimize the possibility of bugging any of our connections.
3. Quantity: Figure out what quantity of posts per day makes sense and stick to it.
4. Content: Make posts primarily about your connections and to do that, post updates that inform, help, and entertain your connections.
The power from using social media can really come in when we increase our level of interactions. This can be accomplished by contributing and communicating inside of groups, commenting and liking update posts, and sending any direct messages when it is appropriate.