To increase prospect leads, we can do many different things and one of those is to consistently publish a company blog post. This can produce positive results as it can feed into the search engine optimization quality of the website and that alone can produce new website traffic which can drive lead generation.
Publishing a blog post on a company website will produce web pages that will get scanned and indexed by search engines. As that happens, the search engines will look at the content and label the topics that it relates to. From there, when someone puts in keyword searches into the search engine that relate to the topic that your post is tied to, your website can come back in the search results and stand to have that prospect sent to your site.
The key from there is to come back as high as possible in those search results so that searchers see your result at the top or close to the top of their searches. This will lead to more prospect leads and there are some very clear search engine optimization tactics that can be done to help with your ability to rank high.
Identify the Right Keyword Phrase
Identify the right keyword phrase for search engines to label or associate with your blog post so that the traffic is very targeted. If the blog posts are not centered around topics that target prospects would search for, the ability to create prospect leads may be limited.
Start by trying to identify the overall topics that are related to our products and services. From there, look at two other factors before moving forward:
•Level of search activity: It is important to identify how much the keyword phrase is being searched. If a blog post is published and tagged with a perfect phrase, but that phrase is rarely searched, new web traffic will not be produced. Although, you do not want to target keyword phrases that also have a volume of searches as those will be more difficult to rank on.
•Level of competition: Another parameter to assess is how much competition there is for the keyword phrase. This is essentially the amount of other companies that are trying to rank on the phrase. If the competition is high, it will be difficult to come up high in the prospect’s search result. Try to find phrases that fit well but have little competition to improve prospect leads.
Once you find the right keyword phrase, you want to have the blog post optimized for that phrase by having it mentioned the right amount of times and in the right places in the blog post. The rules around this change but some experts say to have the keyword phrase mentioned 1% of the total word count. Having the phrase in the title and in the first and last sentence can help to tell the search engines what to label the post as being tied to.