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Cold Calling Coaching

If your job requires you to pick up the phone and call prospects that are not expecting your call, there could be a place for cold calling coaching in your professional development activities. Regardless of your skill level or experience, there is usually something that can be gained from working with a sales coach to specifically improve your cold calling efforts.

How it Works

Launch Pad Solutions offers one-on-one cold call coaching that provides recurring sessions at a frequency and duration tailor to your needs. Sessions typically last 30 minutes and in most scenarios take place over the phone.

Areas of Focus

During our cold calling coaching, the topics discussed will be driven by the client’s needs, but here are some of the areas where we have expertise and can immediately drive improvements with our clients:

  • Goal setting
  • Script writing
  • Building target market and attack lists
  • Managing calls
  • Qualifying
  • Disqualifying
  • Building interest
  • Finding pain
  • Building rapport
  • Establishing credibility
  • Dealing with objections
  • Dealing with gatekeepers
  • Organizational mapping
  • Closing tactics


The great thing about cold calling is that there are clear things that we can do to improve results. Hard work by itself is not guaranteed to lead to anything, and by simply working on our skills and what we do and don’t do, we can see immediate improvements in our effectiveness. That can lead to an increase in leads in the short-term and increased sales in the long-term.
If you work with the right sales coach and take the coaching and development seriously, you are likely to see a tremendous return on investment for the time and money spent on cold calling coaching.

This product was added to our catalog on Saturday 18 February, 2012.