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Communicating Value – Cold Call Training Essentials

One of the most important concepts to grasp in order to improve sales and cold calling skills is that of value. Do you truly understand the value that you have to offer? Are you effectively incorporating the concept of value into your discussions with prospects?

Value in its most basic form is the benefit that transfers from you to your clients. Value can be realized on three different levels: technical, business, and personal. By being able to fully get your hands around this concept and better identify what your value is, you will greatly improve your ability to get your prospect’s attention and make your conversations much more powerful.

In this training module, we will cover the topics below:

  • We will clearly explain exactly what value is
  • We will discuss why it is critical to incorporate value in our discussions
  • We will demonstrate how to effectively communicate value
  • We will teach you how to clearly identify what value you offer your prospects and clients

By attending this training module, you can expect to:

  • Have a better understanding of what value is and how to effectively communicate it
  • Learn how to identify what your core value
  • Be able to make your communications more powerful
  • Learn how to communicate so that you do not trigger a prospect’s guard
  • Be able to consistently get around common cold call objections

This product was added to our catalog on Saturday 07 July, 2012.