In today’s business environment, it is critical to have a website that is valuable in the eyes of search engines. When a company is able to successfully have their website classified as valuable by search engines like Google, Yahoo, and Bing, the search engines will then send prospects their way.
In order to improve the way search engines view a website, a methodology of search engine optimization, or SEO, can be applied. SEO is starts with making changes so that search engines can read and scan the website better. But from there, it becomes an effort to make changes so that the search engines view and classify the website as valuable, reliable, and informative.
SEO Health Assessment
Launch Pad Solutions provides an SEO health assessment where a business’ website will be assessed for how it conforms to current search engine optimization standards. This health assessment will produce a list of recommendations for improvements and those will be summarized and provided in a detailed analysis report.
On Site Updates
Once a list of improvements and modifications that can improve the level of a business’ website is produced, Launch Pad Solutions will provide web design and web development resources to make the necessary changes to the website.
After a website is in line with SEO standards from a structure and technical standpoint, there is work that needs to be done off of the website and essentially on other websites. This work is primarily focused in the area of producing back-links that point back the the business’ website.
Back-links are links on other websites that redirect or point back to the website that is being optimized. Search engines measure the value of a website by the number of links that point to it. A site that is valuable, reliable, and informative will have a large number of links pointing in its direction.
Launch Pad Solutions can help a business to produce a large number of back-links helping to improve the level of search engine optimization.
This product was added to our catalog on Wednesday 20 April, 2011