There is one thing that we can all be certain about and that is the fact that multitasking is a major part of our daily lives. In fact, many employers state that the ability of effectively multitasking is a key requirement when looking at job applicants. But when it comes to trying to increase sales, sometimes decreasing or minimizing the amount of multitasking can drive positive results.
Multitasking is a Must
Before we discuss decreasing the level of multitasking, it is important to point out that the goal is not to eliminate multitasking as it is almost a mandatory part of a sales person’s day. This is because a typical day is usually fast-paced with a lot of different things going on at any given time. There are usually a constant inflow and outflow of emails and phone calls, there is always work to be done against some to do list of internal and external requests, a schedule of internal and external meetings, and the never ending need to find new business. Without the ability to effectively multitask, it would be impossible to maintain composure and mental health in the day of the life of a sales person with so much coming in from all different directions.
The Cost of Multitasking
But what if at some point we are multitasking 100% of the time and successfully giving a little bit of attention to all of the different tasks but at some level our effectiveness in each area is not at the highest possible level. For example, what if we are multitasking while we are trying to prospect for new business. This could involve calling and sending emails to existing clients and to internal staff while we are supposed to be cold calling new prospects. In this scenario, the sales person is very busy and effectively getting a lot down by multitasking and giving attention to multiple areas. But with this approach, consider what is being lost in area of effectiveness with finding new customers. Could decreasing the multitasking while prospecting have a positive impact when trying to increase sales?