There are some very key things that you can do to make your sales pitch script strong and powerful.
The first thing that needs to be focused on with your sales script is clearly communicating the value that you offer. Value is basically the benefits that you delivery to your customers or clients and essentially how you help them.
Value can be broken down to three different levels: technical, business, and personal.
Technical value: technical value is how you help your clients at the lowest and most basic level. This is typically at the level of systems, processes, and people. When you help to make any of those areas work better, those improvements are the technical value that you offer.
Business value: The technical improvements that you make will trickle up to create benefits and improvements at the business level. These are improvements in areas like revenue, costs, and customers.
Personal value: When you help clients to achieve technical and business improvements, this will often lead to improvements that impact your clients at a personal level. These can be seen in the areas like compensation, career growth, and workload.