Point A – The Background
Electron Storm, founded by Justin Hedge, is a company that provides and sells a mix of network marketing and technical services. At the time that Launch Pad Solutions first met with Justin Hedge to discuss his business, Justin had implemented some great ideas and technology and had some good momentum going. From a target market perspective, Justin had identified that Electron Storm’s products delivered a great return on investment for real estate agents, so he produced a list of 2,000 agents and hired a team of five junior-level sales people to cold call against the list to generate demand for his business.
|Justin is a true entrepreneur and did a great job getting his business together from a systems, human resources, and legal perspective. Where there appeared to be a gap was in the area of sales as Justin has never worked directly in a sales role during his career and this is what brought him to Launch Pad Solutions.
Point B – Working With Launch Pad Solutions
Point C – The Results
|This article was published on Monday 29 November, 2010.|
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