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Social Media Outsourcing

The use of social media in the business world is increasing everyday. The good news is that these new platforms of enable businesses of any size to increase sales and connect with prospects that they would never have communicated with otherwise. The bad news is that to full embrace and optimize social media can be both challenging and time consuming.

Launch Pad Solutions helps in this area by provide a full portfolio of social media outsourcing services to take care of most of the tasks that a business would need to do to be completely on top of their daily social media activities. With this service, a business can focus on strategic activities and let Launch Pad handle the tactical social media duties.

Daily Posts and Updates on up to 3 Networks (Typically Facebook, Twitter, and LinkedIn)

Five Non-Company Specific Posts

Launch Pad will provide five posts of non-company specific content per day. These can include:

  • Relevant, timely industry news
  • Relevant blogs and articles
  • Quotes
  • Fun facts
  • Videos
  • Pictures

Posts Linking to Company Blog

One post will be provided per day that will have a link back to a company blog post. These can include:

  • Varied wording from day to day
  • Questions to spark interest
  • Lines from the blog post
  • Attention grabbing spin on the blog title or topic

Post Linking back to Company Website

Three to four posts will be posted per week that link back to the business’ website. These can include:

  • Current promotions/specials
  • Individual and categorical product/service pages
  • ‘About Us’ or equivalent pages
  • Newsletter sign-up
  • Company news
  • Other social media networks (Ex. “Join us on Facebook too!” posted on Twitter)

Daily Social Media Interaction

As part of this social media outsourcing service, Launch Pad will handle many of the daily social media interactions that could be execusted under an effective social media strategy.


  • Timely, relevant responses to questions, comments, and likes
  • Questions, polls, and other conversation starters
  • Comments and likes on other relevant pages (those who share an audience but don’t compete with the client)
  • Shares of relevant content from the client’s Facebook news stream


  • Timely, relevant responses to questions and Direct Messages (DMs)
  • @’ mentions of relevant, high-profile or well connected community members
  • Thanks for retweets (RTs) and mentions
  • Questions, polls, and other conversation starters
  • DMs to community members as appropriate


  • Timely, relevant responses to ‘In-messages’
  • Comments on relevant groups – answering questions posed, etc.
  • Comments on relevant users’ status messages
  • Timely, appropriate responses to comments on status posts


Under our social media outsourcing service, Launch Pad will provide one ghost-written blog post per week.

  • Original, relevant, compelling content
  • High-quality writing (US-based professional writers)
  • 500-750 words
  • Uploaded to WordPress or emailed in MS Word format

This product was added to our catalog on Friday 13 January, 2012.