It is very likely that you have a full load and often find yourself looking for someone to make my calls. The good news is that there are very good options available when you are too busy to make your outbound salescalls.
1. Hire a full-time inside sales resource
One of the most effective ways to offload the activity of cold calling is to hire a full-time sales resource to perform this function for you. The key advantage to this is that with the resource being full-time, you have a more long-term commitment from the resource and can really take time to train the resource on all of the details of your company, your products, and your industry.
|Although, this option has some significant downside aspects:
2. Hire an independent contractor
The most cost effective way to hire someone to make my calls is to hire an independent contractor. This can be very inexpensive as you can usually get someone working on your behalf by providing a low hourly rate and possibly some minor performance incentives.
There are a few challenges with hiring independent contractors:
3. Outsource cold calling
A good solution that is in between the two previously mentioned solutions for someone to make my calls is to outsource cold calling. It is more expensive than hiring an independent contractor as there is company that will be put in place to manage the resource and that comes with overhead. But it is typically not as expensive as hiring a full-time resource.
While productivity and effectiveness should be a concern regardless of the arrangement, with working with a sales outsourcer, there are typically tools, processes, and supervision in place to insure consistent performance in those two key areas.
|This article was published on Sunday 11 March, 2012.|
|Back to main topic: Sales Outsourcing
Four Reasons to Outsource Cold Calling
When it Can Make Sense to Outsource Cold Calling
Using Sales Outsourcing to Achieve Growth
Using Sales Outsourcing to Decrease Costs
Decreasing Costs with Sales Outsourcing
Three Options when You Need Cold Callers
An Alternative When You Need Sales People
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