Depending on where you are in the lead generation process, there are some very clear steps that you can take for how to develop prospect leads.
1. Identify Your Ideal Prospect Profile
One of the early steps in sales prospecting is to clearly identify what your ideal prospect looks like. While you can likely sell your product to everybody or to just about everybody, it is most effective if you can tighten your focus on the segment or segments that you fit best. This is important as time is very limited so it can help to spend our valuable time with the prospects that fit best with what we have to sell as those are the prospects that will have the highest probability of purchasing our products.
|When trying to build out what the profile of our ideal prospect looks like, we will want to look at at least five different characteristics.
2. Build Your Attack Lists
Once we have painted the picture for what our ideal prospect looks like, we can then build our attack lists as we work to produce prospect leads. We can take our ideal prospect characteristics and produce two attack lists.
3. Connect with Your Prospects
Once you have your attack lists, you can then shift your time and energy toward connecting with your prospects as you work to produce prospect leads. There are a variety of tools available today for connecting with target prospects including the phone, social media, professional networking, email marketing, search engine optimization, direct mail, pay per click advertising, and more.
|This article was published on Sunday 26 February, 2012.|
|Back to main topic: Sales Prospecting
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